Plus-Size Model Shines in Ad Campaign that Reveals “Real” Photos
Megan recently became a model for an ad campaign by UK-based lingerie brand Curvy Kate, a brand that is pushing against the message that perfection is the ideal.
This isn’t your average promo, though…
Plus-Size Model Shines in Ad Campaign that Reveals “Real” Photos
For the shoot, Megan, who goes by bodyposipanda on Instagram, showcases the lingerie styles in various "posed" and "real" shots.
In the "posed" shots, she gets the full photoshoot hair, makeup, lighting and posturing treatment, while the others are taken without any special preparation.
"When it comes to pictures of models (especially lingerie models!), all we ever see are posed, polished, professional shots," Megan said. "The angles are always the most flattering, the hair and makeup is always supernaturally perfect, the lighting and camera quality are nothing like real life."
"And yet we still compare our behind the scenes to their highlight reel," she continued. "We forget how staged the images often are and how much effort, time, and manipulation goes into each frame."
These aren't before and after photos. They're both real, and they're both pretty amazing.
"We wanted to show what professional photos really are — just manufactured moments in time," said Curvy Kate in a blog post. "They’re a small snap shot which isn’t a true representation of how malleable and changeable our lives and bodies are."
"The majority of us have cellulite and stretch marks, and we have lumps and bumps," they continued, "because it’s part of being human and that isn’t something to feel bad about."
Yes, we all know that most images we see are completely manipulated, but that’s what makes a campaign like this so refreshing. If more people see themselves in the images projected in ads and commercials, hopefully they can embrace where they are now and celebrate the body they have.
Plus-Size Model Shines in Ad Campaign that Reveals “Real” Photos
That’s a message that everyone can get behind.
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